501 North Duval Street
Tallahassee, FL 32301
(850) 577-4900
Recruit. Retain. Reactivate.
Brandt understands the importance of a cohesive and forward-thinking marketing strategy to proactively recruit, retain, and reactivate customers. We are pioneers in leveraging system data to promote outdoors participation and increase Departmental revenue streams.
Brandt has implemented a variety of marketing-related industry firsts including hard card sales, lapsed email campaigns, cross-selling, referral program, and donation round-up. And we haven’t stopped there. Brandt continues to expand upon its marketing strategy, including:
Digital Advertising
Social Influencers
Sweepstakes
Social Media Filters
Digital Advertising
Brandt is committed to reinvesting funds back into marketing to promote system revenue in partnership with our agencies.
Since 2016, Brandt has invested over one million dollars into digital advertising campaigns. Our successful campaigns are measured by tracking users that have viewed a digital banner, clicked the ad, and purchased a license through the sales site.
Nearly 20% of Digital Marketing Campaign users are first-time customers and nearly 11% of users are lapsed over one-year, increasing the state’s net license and federal matching revenue.
Brandt partners with a best-in-class marketing firm to develop and implement strategic digital advertising to attract new customers and reduce churn. Advertising platforms include Search Engine Management (SEM), Display Advertising, and Social Advertising.
We are continually evolving our campaign strategies, including:
- Geofencing: Find users who enter a specified geographical area within set time period.
- Weather-Based Content: Change ad content and placement options based on weather forecasts.
- Native Articles: Place “related articles” ad content for users to learn more.
- Promoted Posts: Expand reach by boosting social posts to users beyond current followers.
- Influencer Videos: Recruit content creators to authentically tell their story.
Email Communications
Strategic Planning
Email and social toolkits with suggested evergreen annual content to reactivate lapsed customers.
Email Integrations
Library of automatic, triggered emails based on customer activites. API-ready for third party email distribution platforms.
Support Team
Ongoing support team to assist with a variety of initiatives, supplementing your efforts where desired.