Tennessee State Parks

Tennessee State Parks

PROJECT DESCRIPTION

Brandt’s Itinio solution supports Tennessee State Parks (TSP) for all reservations, registration, gift card and point-of-sale systems throughout the 57-park system. This scope includes oversight and support of 9 golf courses, 6 resort park lodges, 8 restaurants and moorage contract management and accounting at 4 marinas.

The Brandt team provides TSP account management and project coordination as well as department-specific support for accounting and ongoing marketing efforts.

Our team supported the phased, statewide transformation from common flat-fee reservation pricing to a dynamic rates structure based on the industry-unique Itinio demand-based pricing tools. This transformational effort involving technical support, marketing strategy, and accounting modifications, as well as statewide field-staff training on updated policies and public consumer messaging, continues today.

PROJECT SCOPE

  • Central Reservation System for 57 parks
  • Dedicated Reservations Call Center
  • Marina Moorage Contract Management
  • Restaurant POS Management
  • Fee-Based Program Registration
  • Golf Tee Sheet & Point-of-Sale
  • Retail Point-of-Sale
  • Retail Inventory Management
  • Online Tour, Permit and Pass Sales
  • Gift Card Administration
  • Contract Management with Accounting Integration
  • CRM Email Marketing with Event Calendar Registration Integration & Surveys
  • Extensive, Customized Reporting Library
  • Unified Accounting Data integration with POS/Revenue Systems