Proprietary Outdoor Recreational CRM
Atlas Automated Marketing
Brandt’s in-house marketing consultants leverage a proprietary CRM, Atlas Marketing Automation, that centralizes customer activity (website, in-store, mobile app) and sends marketing campaigns to drive system revenue and increase customer service initiatives
Our marketing experts work alongside state agency communications teams to streamline and execute campaigns with ease.
We take care of the campaign setup and execution while our partners focus on the content.
What Is Marketing Automation?
Marketing automation software streamlines, automates, and measures
the results of marketing tasks and workflows, leading to:
Efficient Use of Resources
Atlas Marketing Automation Benefits
Scalable, more engaging
multi-channel customer experience based on activity
Proven ROI tactics
with trackable results to show incremental growth
No third party data required
to reach your customers & target audience
Digital Advertising Campaigns
Brandt is committed to reinvesting funds back into marketing to promote system revenue and customer engagement in partnership with our agencies.
Since 2016, Brandt has invested over one million dollars into digital advertising campaigns. Our successful campaigns are measured by tracking users that have viewed a digital banner, clicked the ad, and purchased a license through the sales site.
Nearly 20% of Digital Marketing Campaign users are first-time customers and nearly 11% of users are lapsed over one-year, increasing the state’s licensed individuals and federal matching revenue.
Brandt partners with a best-in-class marketing firm to develop and implement strategic digital advertising to attract new customers and reduce churn. Advertising platforms include Search Engine Management (SEM), Display Advertising, and Social Advertising.
We are continually evolving our campaign strategies, including:
- Geofencing: Find users who enter a specified geographical area within set time period.
- Weather-Based Content: Change ad content and placement options based on weather forecasts.
- Native Articles: Place “related articles” ad content for users to learn more.
- Promoted Posts: Expand reach by boosting social posts to users beyond current followers.
- Influencer Videos: Recruit content creators to authentically tell their story.