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Amplify Your Licensing Story
Kelsey Hersey
/ July 9, 2020
WHITEPAPER PREVIEW: Video Content Marketing & Social Media Influencers The evolution of video content marketing and social media has increased...
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How Fishing Became the Pandemic’s Hottest Sport
Kelsey Hersey
/ June 27, 2020
The state of Vermont has already sold more fishing licenses in 2020 than all of last year. In the latest...
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Virginia Refer A Friend to Fish Campaign Case Study
Kelsey Hersey
/ June 8, 2020
In 2019, the Virginia Department of Game & Inland Fisheries (DGIF) launched the Refer-A-Friend To Fish campaign in April with...
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Positive Change During COVID-19 Pandemic
Brandt Information Services
/ June 2, 2020
Facing unprecedented situations, Brandt implemented business continuity plans and precautionary measures to minimize disruption to our clients and maximize our...
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Tennessee Geofencing Digital Marketing Case Study
Kelsey Hersey
/ May 6, 2020
Last year the TN Wildlife Resources Agency (TWRA) used grant funding to target customers with digital advertising in specific locations...
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How To Measure Marketing Incrementality in a Regulatory eCommerce Environment
Kelsey Hersey
/ March 3, 2020
Digital Advertising for Hunting & Fishing Licenses State natural resource agencies are funded by hunting, fishing, and vessel related licenses,...
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Brandt Information Services named Best & Brightest Company to Work For for Fourth Consecutive Year
Brandt Information Services
/ February 26, 2020
Brandt Information Services has been selected for the fourth consecutive year as one of the 2019 Best & Brightest Companies...
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Georgia WRD Cuts Ribbon on New Campground
Brandt Information Services
/ October 31, 2019
It’s fall and the anticipation of cooler weather is among us, which means it’s the perfect time to plan your...
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Brandt Welcomes Tally Job Hop Tours
Brandt Information Services
/ September 26, 2019
Brandt participated in the Tally Job Hop Tech Edition 2019. The Tally Job Hop is a one day tour for...
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Iowa DNR Growing Donor Registry Through Licensing System Integration
Brandt Information Services
/ September 7, 2019
Preparing for National Fishing Day with Charlie Killmaster from Georgia DNR
Brandt Information Services
/ June 13, 2019
June 18 is National Fishing Day! Charlie Killmaster from Georgia DNR stopped by Good Day Atlanta to give some tips on great...
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Iowa DNR’s New Online Hunting & Fishing Licensing System is Now Live & Making it Effortless to Get Outdoors
Brandt Information Services
/ April 1, 2019
As Iowa’s hunters, anglers and bird watchers go to purchase their licenses and permits or register their recreational vehicles, users...
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Brandt Recognized as a Best & Brightest Company to Work For in the Nation for 3rd Consecutive Year
Brandt Information Services
/ February 4, 2019
Brandt Information Services, a nationally recognized recreational licensing solution partner, has been recognized as a 2018 Best & Brightest Company...
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Oklahoma Wildlife Department’s New App
Brandt Information Services
/ January 13, 2019
The wildlife department’s new app will make it easier to kick off a new year of fun in the outdoors. First...
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Oklahoma Wildlife Department to Debut New Online Licensing System
Brandt Information Services
/ January 6, 2019
The Oklahoma Department of Wildlife Conservation is rolling out a new digital licensing system for hunters and anglers on Monday...
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Go Outdoors Tennessee now processing new boat registrations for TWRA
Brandt Information Services
/ August 17, 2018
Using technology provided by the Tennessee Wildlife Resources Agency’s license vendor, boat owners can now complete registering their new boat,...
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Brandt Encourages Its Team to Go Outdoors
Brandt Information Services
/ July 19, 2018
The best way to learn is to immerse oneself in their environment. At Brandt, that’s exactly what we do. We...
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Brandt Named One of Atlanta’s Best & Brightest Companies To Work For A Third Time!
Brandt Information Services
/ July 1, 2018
Atlanta, GA – For the past 3 years, Brandt has been recognized as one of Atlanta’s Best and Brightest Companies...
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Brandt Recognized as 2017 Best & Brightest Companies in the Nation
Brandt Information Services
/ December 19, 2017
Brandt Information Services has just been recognized as a Best & Brightest Company to Work For in the Nation two...
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RBFF and Brandt Present “The Power of Website Analytics” Webinar
Brandt Information Services
/ September 20, 2017
Do you know how consumers found your website? Or what they do when they get there? Web analytics can help!...
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Amplify Your Licensing Story
WHITEPAPER PREVIEW:
Video Content Marketing & Social Media Influencers
The evolution of video content marketing and social media has increased revenues and high value presence for public agencies in the new, fun, and measurable tactics. The beauty of the authentic and shareable messages lies in their ability to connect with a potential outdoors advocate and converting them into a new customer. Organic sharing takes over,
delighting new, lapsed, and existing customers equally.
Authenticity over Perfection
As state agencies providing resources to the public, we often prioritize perfection over authenticity. However, when hiring third party content producers, it is important that you give them the freedom to promote your product in a unique, authentic manner.
A social influencer video clip which is micromanaged or over-critiqued may likely finding itself closer to the holiday movie look or even worse
– out of season and unable to be used.
While breaking the communication mold with real life short clips, the content is relatable to the common user of social media. Well-used equipment or an influencer who looks more like someone who would show up to a family reunion than a holiday movie set results in more engaged content – the emotional tie begins to form.
Raw, real life videos also benefit from significant reductions in postproduction turnaround time which many are accustomed.
Spring 2020 Generated Revenue
With a combined investment of $58,000, Brandt, in collaboration with its state agency partners, was able to produce 11 videos that generated $117,000 in state agency revenue, not to mention the incredible earned media value. The created assets will continue to be used to drive awareness and system revenue.
(Combined investment includes influencer payment, video production, and digital ad spend.)
DOWNLOAD THE FULL WHITEPAPER ABOVE.
Amplify Your Licensing Story
WHITEPAPER PREVIEW: Video Content Marketing & Social Media Influencers The evolution of video content marketing and social media has increased revenues and high value presence for public agencies in the new, fun, and measurable tactics. The beauty of the authentic and shareable messages lies in their ability to connect with a potential outdoors advocate and […]
Amplify Your Licensing Story
/0 Comments/in News /by Kelsey HerseyWHITEPAPER PREVIEW:
Video Content Marketing & Social Media Influencers
The evolution of video content marketing and social media has increased revenues and high value presence for public agencies in the new, fun, and measurable tactics. The beauty of the authentic and shareable messages lies in their ability to connect with a potential outdoors advocate and converting them into a new customer. Organic sharing takes over,
delighting new, lapsed, and existing customers equally.
Authenticity over Perfection
As state agencies providing resources to the public, we often prioritize perfection over authenticity. However, when hiring third party content producers, it is important that you give them the freedom to promote your product in a unique, authentic manner.
A social influencer video clip which is micromanaged or over-critiqued may likely finding itself closer to the holiday movie look or even worse
– out of season and unable to be used.
While breaking the communication mold with real life short clips, the content is relatable to the common user of social media. Well-used equipment or an influencer who looks more like someone who would show up to a family reunion than a holiday movie set results in more engaged content – the emotional tie begins to form.
Raw, real life videos also benefit from significant reductions in postproduction turnaround time which many are accustomed.
Spring 2020 Generated Revenue
With a combined investment of $58,000, Brandt, in collaboration with its state agency partners, was able to produce 11 videos that generated $117,000 in state agency revenue, not to mention the incredible earned media value. The created assets will continue to be used to drive awareness and system revenue.
(Combined investment includes influencer payment, video production, and digital ad spend.)
DOWNLOAD THE FULL WHITEPAPER ABOVE.