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State game agencies aren’t engaging nearly enough new folks, or capturing their potential license dollars
Kelsey Hersey
/ October 8, 2020
Hunter numbers have been declining from an all-time high in the early ’80s. And when the alarm bells started ringing more than a decade ago, our collective response time was abysmal. First, the hunting industry had to admit there was a problem. Next, we had to understand what we’d been doing wrong.
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Hurricane Laura Relief Efforts
Kelsey Hersey
/ October 2, 2020
Brandt team members raised funds and delivered supplies to help individuals in need after Hurricane Laura’s destruction in Lake Charles, Louisiana. A group of senior adults with disabilities lost their homes and everything in them following the devastating storm.
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Brandt Information Services Expands Tallahassee Office
Kelsey Hersey
/ October 1, 2020
This exciting opportunity is part of the growth of our team and services. Our new property will support a campus-like environment, including training labs, on-site housing for remote employee visits, enhanced parking and safety, and outdoor green space including eating/grilling areas.
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Mobile App Expands Georgia DNR Birding Wildlife Trails Program
Kelsey Hersey
/ September 26, 2020
The addition of a trail function to the Go Outdoors Georgia app is part of DNR Wildlife Resources Division’s efforts to expand its Georgia Birding and Wildlife Trails program.
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Amplify Your Licensing Story
Kelsey Hersey
/ July 9, 2020
The evolution of video content marketing and social media has increased revenues and high value presence for public agencies in the new, fun, and measurable tactics. The beauty of the authentic and shareable messages lies in their ability to connect with a potential outdoors advocate and converting them into a new customer.
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How Fishing Became the Pandemic’s Hottest Sport
Kelsey Hersey
/ June 27, 2020
The state of Vermont has already sold more fishing licenses in 2020 than all of last year. In the latest...
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Virginia Refer A Friend to Fish Campaign Case Study
Kelsey Hersey
/ June 8, 2020
In 2019, the Virginia Department of Game & Inland Fisheries (DGIF) launched the Refer-A-Friend To Fish campaign in April with...
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Positive Change During COVID-19 Pandemic
Brandt Information Services
/ June 2, 2020
Facing unprecedented situations, Brandt implemented business continuity plans and precautionary measures to minimize disruption to our clients and maximize our...
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Tennessee Geofencing Digital Marketing Case Study
Kelsey Hersey
/ May 6, 2020
Last year the TN Wildlife Resources Agency (TWRA) used grant funding to target customers with digital advertising in specific locations...
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How To Measure Marketing Incrementality in a Regulatory eCommerce Environment
Kelsey Hersey
/ March 3, 2020
Digital Advertising for Hunting & Fishing Licenses State natural resource agencies are funded by hunting, fishing, and vessel related licenses,...
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Brandt Information Services named Best & Brightest Company to Work For for Fourth Consecutive Year
Brandt Information Services
/ February 26, 2020
Brandt Information Services has been selected for the fourth consecutive year as one of the 2019 Best & Brightest Companies...
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Georgia WRD Cuts Ribbon on New Campground
Brandt Information Services
/ October 31, 2019
It’s fall and the anticipation of cooler weather is among us, which means it’s the perfect time to plan your...
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Brandt Welcomes Tally Job Hop Tours
Brandt Information Services
/ September 26, 2019
Brandt participated in the Tally Job Hop Tech Edition 2019. The Tally Job Hop is a one day tour for...
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Iowa DNR Growing Donor Registry Through Licensing System Integration
Brandt Information Services
/ September 7, 2019
Preparing for National Fishing Day with Charlie Killmaster from Georgia DNR
Brandt Information Services
/ June 13, 2019
June 18 is National Fishing Day! Charlie Killmaster from Georgia DNR stopped by Good Day Atlanta to give some tips on great...
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Iowa DNR’s New Online Hunting & Fishing Licensing System is Now Live & Making it Effortless to Get Outdoors
Brandt Information Services
/ April 1, 2019
As Iowa’s hunters, anglers and bird watchers go to purchase their licenses and permits or register their recreational vehicles, users...
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Brandt Recognized as a Best & Brightest Company to Work For in the Nation for 3rd Consecutive Year
Brandt Information Services
/ February 4, 2019
Brandt Information Services, a nationally recognized recreational licensing solution partner, has been recognized as a 2018 Best & Brightest Company...
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Oklahoma Wildlife Department’s New App
Brandt Information Services
/ January 13, 2019
The wildlife department’s new app will make it easier to kick off a new year of fun in the outdoors. First...
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Oklahoma Wildlife Department to Debut New Online Licensing System
Brandt Information Services
/ January 6, 2019
The Oklahoma Department of Wildlife Conservation is rolling out a new digital licensing system for hunters and anglers on Monday...
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Go Outdoors Tennessee now processing new boat registrations for TWRA
Brandt Information Services
/ August 17, 2018
Using technology provided by the Tennessee Wildlife Resources Agency’s license vendor, boat owners can now complete registering their new boat,...
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State game agencies aren’t engaging nearly enough new folks, or capturing their potential license dollars
Hunter numbers have been declining from an all-time high in the early ’80s. And when the alarm bells started ringing more than a decade ago, our collective response time was abysmal. First, the hunting industry had to admit there was a problem. Next, we had to understand what we’d been doing wrong. Now that state agencies and conservation groups have finally identified which programs work, they’re trying to act on that intel. Meanwhile, according to the U.S. Fish and Wildlife Service, we’ve lost 255,195 hunters nationwide between 2016 and 2020.
OutdoorLife.com “In the Future: The New Guard Will Save Hunting (and the Old-Timers Are Going to Help)”
State game agencies aren’t engaging nearly enough new folks, or capturing their potential license dollars
Hunter numbers have been declining from an all-time high in the early ’80s. And when the alarm bells started ringing more than a decade ago, our collective response time was abysmal. First, the hunting industry had to admit there was a problem. Next, we had to understand what we’d been doing wrong.
State game agencies aren’t engaging nearly enough new folks, or capturing their potential license dollars
/0 Comments/in Marketing, News /by Kelsey Hersey