Tennessee Geofencing Digital Marketing Case Study

Last year the TN Wildlife Resources Agency (TWRA) used grant funding to target customers with digital advertising in specific locations at events. Using geofencing, they were able to reach people without a TN fishing license account, or those folks that had a lapsed account of 18 months or more. These consumers were served digital ads during a Nashville Farmers Market and the Wilderness Wildlife Festival in Pigeon Forge that encouraged them to buy a license and go fishing.

With a $10,800 investment, the geofencing campaign showed:

  • 1.4 million impressions.
  • 8,814 conversions to license purchase.
  • Over $250,000 in revenue!

For complete results and additional details, please read the full case study.

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