Brandt Launches the New Merchandise Platform for Go Outdoors North Carolina
Brandt’s new merchandise store launched in Go Outdoors North Carolina (GONC) on Wednesday, August 2, 2023. North Carolina Wildlife Resources Commission (NCWRC) can now offer hunters, anglers, and boaters the opportunity to purchase additional items for their friends, family, and outdoor adventures.
NCWRC is excited to offer branded merchandise to our constituents. e-Store Purchases help further our agency’s mission to conserve wildlife resources and their habitats. We look forward to continuing to expand our product line to appeal to a broader audience.
Lisa Hocutt, N.C. Wildlife Resources Commission Deputy Director
Key Factors
Brandt and NCWRC executed best practices for a successful merchandise launch, including:
Activity Packages
Include a related merchandise item in every activity package such as a folding chair in the duck hunting package.
Cross-Sells
Cross-sell similar items such as a camo backpack when a user adds a hunting license to the cart.
Drip Marketing
Send targeted, drip email and push notification campaigns to drive awareness.
Variety of Products
Offer a variety of sizes and colors per product, such as a mug in pink, white, black, camo, and blue.
Product Modifiers
Configure modifiers where the user can select between various colors while staying on the same page.
Organized Shopfront
Strategically organize the shopfront with most requested products easily available followed by new options.
The Go Outdoors North Carolina merchandise store is just the beginning with Labor Day Weekend and small game opener. New products, expanded options, and leveraging the system’s features for packages and cross-sells opens the door to a big opportunity to get our state agency’s brands out in the field.
