Entries by Kelsey Hersey

Amplify Your Licensing Story

WHITEPAPER PREVIEW: Video Content Marketing & Social Media Influencers The evolution of video content marketing and social media has increased revenues and high value presence for public agencies in the new, fun, and measurable tactics. The beauty of the authentic and shareable messages lies in their ability to connect with a potential outdoors advocate and […]

How Fishing Became the Pandemic’s Hottest Sport

The state of Vermont has already sold more fishing licenses in 2020 than all of last year. In the latest installment of TODAY’s Harry Smith Goes To… series, Harry investigates why fishing has become a hot new trend during the coronavirus pandemic. Afterward, he and the TODAY anchors share fishing memories.

Virginia Refer A Friend to Fish Campaign Case Study

In 2019, the Virginia Department of Game & Inland Fisheries (DGIF) launched the Refer-A-Friend To Fish campaign in April with the objective of motivating current licensed anglers in Virginia to recruit new people to fish. Virginia also focused on improving the marketing strategy implemented earlier in 2018. This was done with social media advertising along […]

Tennessee Geofencing Digital Marketing Case Study

Last year the TN Wildlife Resources Agency (TWRA) used grant funding to target customers with digital advertising in specific locations at events. Using geofencing, they were able to reach people without a TN fishing license account, or those folks that had a lapsed account of 18 months or more. These consumers were served digital ads […]

How To Measure Marketing Incrementality in a Regulatory eCommerce Environment

Digital Advertising for Hunting & Fishing Licenses State natural resource agencies are funded by hunting, fishing, and vessel related licenses, permits, and registrations. The fees, combined with a federal match, make up a majority of the state agencies’ annual budgets. Consumer trends indicate a decline in hunting and fishing participation which negatively impacts wildlife management […]