Idaho Fish and Game has launched a new licensing system with a new contractor, and hunters, anglers and trappers will see new and more customer friendly services and options when buying licenses, tags and permits.
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About Kelsey Hersey
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Meanwhile lets just say that we are proud Kelsey Hersey contributed a whooping 10 entries.
Hunter numbers have been declining from an all-time high in the early ’80s. And when the alarm bells started ringing more than a decade ago, our collective response time was abysmal. First, the hunting industry had to admit there was a problem. Next, we had to understand what we’d been doing wrong.
Brandt team members raised funds and delivered supplies to help individuals in need after Hurricane Laura’s destruction in Lake Charles, Louisiana. A group of senior adults with disabilities lost their homes and everything in them following the devastating storm.
This exciting opportunity is part of the growth of our team and services. Our new property will support a campus-like environment, including training labs, on-site housing for remote employee visits, enhanced parking and safety, and outdoor green space including eating/grilling areas.
The addition of a trail function to the Go Outdoors Georgia app is part of DNR Wildlife Resources Division’s efforts to expand its Georgia Birding and Wildlife Trails program.
The evolution of video content marketing and social media has increased revenues and high value presence for public agencies in the new, fun, and measurable tactics. The beauty of the authentic and shareable messages lies in their ability to connect with a potential outdoors advocate and converting them into a new customer.
The state of Vermont has already sold more fishing licenses in 2020 than all of last year. In the latest installment of TODAY’s Harry Smith Goes To… series, Harry investigates why fishing has become a hot new trend during the coronavirus pandemic. Afterward, he and the TODAY anchors share fishing memories.
In 2019, the Virginia Department of Game & Inland Fisheries (DGIF) launched the Refer-A-Friend To Fish campaign in April with the objective of motivating current licensed anglers in Virginia to recruit new people to fish. Virginia also focused on improving the marketing strategy implemented earlier in 2018. This was done with social media advertising along […]
Last year the TN Wildlife Resources Agency (TWRA) used grant funding to target customers with digital advertising in specific locations at events. Using geofencing, they were able to reach people without a TN fishing license account, or those folks that had a lapsed account of 18 months or more. These consumers were served digital ads […]
Digital Advertising for Hunting & Fishing Licenses State natural resource agencies are funded by hunting, fishing, and vessel related licenses, permits, and registrations. The fees, combined with a federal match, make up a majority of the state agencies’ annual budgets. Consumer trends indicate a decline in hunting and fishing participation which negatively impacts wildlife management […]