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Go Outdoors Oklahoma Introduces Enhanced Merchandise e-Commerce Storefront

Brandt launched its new merchandise interface for Go Outdoors Oklahoma, a year after the merchandise e-store was first introduced.

Compared to last year, Go Outdoors Oklahoma saw a 640% increase in the sale of hats thanks to strategic cross-sells and packages while drinkware sales increased by 36% in their second year as a featured product.

“Our merchandise sales growth over this past year proves the public’s appreciation for our agency and representing our mission. It’s a great way for ODWC to foster our community of hunters, anglers and those who care for the land.”

Mike Chrisman, License Supervisor.

Key Metrics

“Since the new interface enhancement for Go Outdoors Oklahoma, our average unit ring has increased by over $5.00, and our conversion rate has increased by 178 basis points. This proves that the more high quality products we offer, the more likely Go Outdoors Oklahoma’s users are to buy them,” explains John DiFonzo, Director of Product Merchandising at Brandt.

Brandt’s e-commerce merchandise store introduces users to new product options, packaged with license sales workflows, to expand the state agency’s brand presence out in the field.