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Wide Open Spaces Highlights A Day in the Life of a Tennessee Game Officer
Brandt Information Services
/ August 7, 2017
Wide Open Spaces, a popular hunting, fishing, and outdoors website, recently featured three Tennessee Game Wardens “to see what it’s...
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Florida Focuses on R3 Strategy during July’s Fish & Wildlife Conservation Commission Meeting
Jeff Breeden
/ July 12, 2017
The Florida Fish & Wildlife Conservation Commission hosted its July 2017 meeting at the Orange County Convention Center with a...
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Virginia DGIF and Tennessee WRA Share Boater Safety Tips
Brandt Information Services
/ July 7, 2017
Over the Fourth of July weekend, Brandt’s public relations team helped spread the word for state boating safety initiatives in...
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Brandt Supports Georgia WRD’s License Fee Restructure
Brandt Information Services
/ July 1, 2017
On April 25, 2017, the State of Georgia’s House Bill 208 passed which included the revision of hunting/fishing license and...
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Brandt’s R3 Division Supports VA DGIF Fishing Publicity Campaign Kick Off with Southern Trout Magazine
Brandt Information Services
/ June 13, 2017
With the dog days of summer nearly upon us, June and July are the perfect time to hit the Appalachian...
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Brandt Named One of Atlanta’s 2017 Best & Brightest Companies to Work For
Brandt Information Services
/ June 1, 2017
Brandt Information Services is excited to announce the Company’s recognition in the 2017 Atlanta’s Best & Brightest Companies to Work For...
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Tennessee Designates May Outdoors Women Month
Brandt Information Services
/ May 5, 2017
Initiative Aims to Encourage Women to Get Outside Following a long history of supporting women in the outdoors, Tennessee Wildlife Resources...
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Tennessee’s New License System Launched October 31, 2016
Brandt Information Services
/ November 1, 2016
Tennessee Wildlife Resources now has a new licensing system in place. It’s designed to make your experience buying a license...
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Brandt celebrates 3 year anniversary of FWC’s RLIS system launch with 100,000 Fish | Hunt Florida mobile app downloads
Brandt Information Services
/ October 2, 2016
Brandt and FWC are celebrating the 3 year anniversary of the Florida Fish & Wildlife Commission’s Recreational Licensing Issuance Services...
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Virginia DGIF Launches Go Outdoors Virginia to Increase Outdoor Participation & Fishing / Hunting License Sales
Brandt Information Services
/ August 5, 2016
In partnership with Brandt Information Services, the Virginia Department of Game & Inland Fisheries has launched the Department’s all new Go Outdoors...
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National Sports Shooting Foundation Recognizes Florida FWC for Fish / Hunt License Auto Renew Program
Brandt Information Services
/ June 2, 2016
The National Sports Shooting Foundation (NSSF) recognized the Florida Fish & Wildlife Conservation Commission for the implementation of a Fishing...
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Georgia WRD App Developed by Brandt Featured in Atlanta Journal-Constitution
Brandt Information Services
/ June 1, 2016
The Georgia Wildlife Resources Division’s new mobile app developed by Brandt was featured in the Sunday Atlanta Journal – Constitution,...
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Brandt Named One of Atlanta’s 2016 Best & Brightest Companies to Work For
Brandt Information Services
/ May 11, 2016
Brandt Information Services is excited to announce the Company’s recognition in the 2016 Atlanta’s Best & Brightest Companies to Work...
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New Free App for Georgia Hunters & Anglers
Brandt Information Services
/ March 10, 2016
iPhone and Android users have a new tool in the woods and on the water SOCIAL CIRCLE, Ga. (March 10,...
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Brandt Information Services Celebrates 30 Years and Urges People to Go Outdoors
Brandt Information Services
/ April 1, 2015
Tallahassee, FL, April 2015 – Brandt Information Services, an industry leader in providing technology based solutions and consulting for local,...
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WRD’s New Go Outdoors System Brings More Hunters, Anglers and Boaters to Georgia
Brandt Information Services
/ January 27, 2015
Brandt’s New Licensing & Vessel Registration System Brings More Hunters, Anglers and Boaters to the State of Georgia Brandt Information...
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Mayor Welcomes Brandt to Atlanta’s Dunwoody Area
Brandt Information Services
/ January 8, 2015
Atlanta, GA – The City of Dunwoody’s Mayor Mike Davis and Business Retention Manager Dan Farrar visited Brandt’s newest Atlanta...
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Brandt awarded contract to manage FDOT OWOD Permitting Office
Brandt Information Services
/ May 14, 2014
Brandt was selected by the Florida Department of Transportation (FDOT) to manage the Overweight/Over-dimensional Permitting Office, which is the office...
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Brandt Opens Second Office in Georgia
Brandt Information Services
/ May 14, 2014
Brandt Information Services has opened a second office in Atlanta to support new projects and business expansion in Georgia. The...
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Amplify Your Licensing Story
WHITEPAPER PREVIEW:
Video Content Marketing & Social Media Influencers
The evolution of video content marketing and social media has increased revenues and high value presence for public agencies in the new, fun, and measurable tactics. The beauty of the authentic and shareable messages lies in their ability to connect with a potential outdoors advocate and converting them into a new customer. Organic sharing takes over,
delighting new, lapsed, and existing customers equally.
Authenticity over Perfection
As state agencies providing resources to the public, we often prioritize perfection over authenticity. However, when hiring third party content producers, it is important that you give them the freedom to promote your product in a unique, authentic manner.
A social influencer video clip which is micromanaged or over-critiqued may likely finding itself closer to the holiday movie look or even worse
– out of season and unable to be used.
While breaking the communication mold with real life short clips, the content is relatable to the common user of social media. Well-used equipment or an influencer who looks more like someone who would show up to a family reunion than a holiday movie set results in more engaged content – the emotional tie begins to form.
Raw, real life videos also benefit from significant reductions in postproduction turnaround time which many are accustomed.
Spring 2020 Generated Revenue
With a combined investment of $58,000, Brandt, in collaboration with its state agency partners, was able to produce 11 videos that generated $117,000 in state agency revenue, not to mention the incredible earned media value. The created assets will continue to be used to drive awareness and system revenue.
(Combined investment includes influencer payment, video production, and digital ad spend.)
DOWNLOAD THE FULL WHITEPAPER ABOVE.
Amplify Your Licensing Story
WHITEPAPER PREVIEW: Video Content Marketing & Social Media Influencers The evolution of video content marketing and social media has increased revenues and high value presence for public agencies in the new, fun, and measurable tactics. The beauty of the authentic and shareable messages lies in their ability to connect with a potential outdoors advocate and […]
Amplify Your Licensing Story
/0 Comments/in News /by Kelsey HerseyWHITEPAPER PREVIEW:
Video Content Marketing & Social Media Influencers
The evolution of video content marketing and social media has increased revenues and high value presence for public agencies in the new, fun, and measurable tactics. The beauty of the authentic and shareable messages lies in their ability to connect with a potential outdoors advocate and converting them into a new customer. Organic sharing takes over,
delighting new, lapsed, and existing customers equally.
Authenticity over Perfection
As state agencies providing resources to the public, we often prioritize perfection over authenticity. However, when hiring third party content producers, it is important that you give them the freedom to promote your product in a unique, authentic manner.
A social influencer video clip which is micromanaged or over-critiqued may likely finding itself closer to the holiday movie look or even worse
– out of season and unable to be used.
While breaking the communication mold with real life short clips, the content is relatable to the common user of social media. Well-used equipment or an influencer who looks more like someone who would show up to a family reunion than a holiday movie set results in more engaged content – the emotional tie begins to form.
Raw, real life videos also benefit from significant reductions in postproduction turnaround time which many are accustomed.
Spring 2020 Generated Revenue
With a combined investment of $58,000, Brandt, in collaboration with its state agency partners, was able to produce 11 videos that generated $117,000 in state agency revenue, not to mention the incredible earned media value. The created assets will continue to be used to drive awareness and system revenue.
(Combined investment includes influencer payment, video production, and digital ad spend.)
DOWNLOAD THE FULL WHITEPAPER ABOVE.